Our "Blank Label" collection will be launching in 2016. The collection is inspired greatly by the mystery man himself Martin Margiela's original idea to have his garments bare no branding on their labels—as he felt fashion was becoming too commercialized.
Contingent upon Margiela's idea, Athens nor any other graphics will be used on any of our Blank Label products. Instead, inside the garment will be a black label tag made of 50% cotton 50% poly with the corresponding size(s).
Ultimately we produced this collection as an alternative to our graphic heavy mainline.
But, yeah this is just a sneak peek. Stay Tuned for more!