Posted by Noel Bronson on


In our very first installment of 'Shooting The Shit', I sit down with my long time friend Johnathan of Briu Homme. Actually our friendship pre-dates either of us having brands. Trips to the Comme Des Garcon store in Chelsea around 2008-2009 & discussion brands were ground zero of our friendship. Few years later we both have brands & know the daily stress in running them. Interview follows!

The best part of waking up?

The best part of waking up its seeing your loved ones first thing in the morning and embracing the unknown.

What are the last 3 books you've read?

"Crime & Punishment" by Fyodor Dostoevsky, "Ideas & Opinions" by Albert Einstein and "Think on These Things" by Krishna Murti.

Most played song on your iPod? 

This is like asking what is your favorite album of all time? My current playlists consists of "Lifestyles of the Poor and Famous" by Big L, Love is Love // Return to Dust by Code Orange Kids, "Annabel Dream Reader" by The Wytches and "Foundations" by The Architect.

Favorite Saturday morning cartoon?

My Favorite Saturday morning Cartoon used to be "Ahh Real Monsters" on Nickelodeon but besides that Yu Yu Hakusho was the fucking shit. I used to be really big on anime because the drawing techniques were much more superb than others.

Theme song for Briu Homme?

"The Devil is in The Details" By Boards of Canada.

If you were the latest addition to the Crayola box, what would your color be named?


If you could go back in time what era or year would you travel to and why?

I'd travel back in time to the "Golden Age of Engineering" when minds such as Nikola Tesla, Einstein, & Ramanujan contributed to society and propelled humanity to advances in technology which we couldn't live without today. I'd say because being around that type of innovative energy constantly is extremely stimulating and could help push people's thought process forward.

What is something you learned this week? 


Hedi Slimane or Raf Simons? WHY? 

I'd pick Raf Simon's period from 2003 - 2008. Which I could relate to the most. That period of his work spoke to my generation of interest as far as music and alternative culture. Raf and Hedi are both parallel in contrast though they couldn't do without the other. They fueled each other. Specifically Hedi's time at Dior from 04 to 07 with so many debates of who brought menswear to its highest peak.

One piece of art, cost isn't an issue, what would it be? 

I'd love to have the guitar that Hendrix smashed at the Saville Theatre in London when Paul McCartney was in the audience.

What was the last movie you saw? Was it any good?

Last movie I saw was EX Machina by Alex Garland. I think the movie was a brilliant delivery and the dialogue was composed of so many complex and mixed ways of engaging the audience. I'd recommend it if you're into getting mind fucked and shit.

NIGO or Jun Takahashi? Why? 

This is another Raf & Hedi question. I relate to both Nigo & Jun Takashi in many different ways I couldn't pick either or. Nigo, Jun, Hiroshi, & Takahiro Miyashita were all the fore fathers of Japanese Street Wear culture. The appropriated their own vision of what we cultivated through periods of culture; whether it be punk, hardcore or hip hop culture and made it 10 times better. I personally was drawn to more of Jun Takahashi's Undercover since he references a lot of the earlier bands I listened to when I was younger plus I wore that shit to hardcore shows. Jun is one of us one of the rejects of society. He just spoke my language better.

Dream collaborator(s)?

None. Too many unnecessary collaborations there's no room for anything new and exciting. Collaborations are only needed when one the parties in play has lesser abilities to execute a specific product.

5 years from now, what’s going on with you?

I don't know. I'm excited that I don't know leaves more room for the unexpected. I'm very unorthodox, specifics and definitions are extremely draining. The fool is the one who's always certain and all knowing.


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